關(guān)愛涪陵社區(qū)孤寡老人活動策劃書

關(guān)愛涪陵社區(qū)孤寡老人活動策劃書

一、活動主題：關(guān)愛長輩尊老敬老二、活動背景：

當(dāng)落日的余暉揮灑在身上時，你是否會情不自禁地發(fā)出這樣的感慨“夕陽無限好，只是近黃昏”，也許這只是“為賦新詞強(qiáng)說愁”般的感慨，那是因為我們正處在人生美好的青春年華，根本無法了解和體會已近暮年的孤獨和悲涼。老人們，尤其是那些失去親人的孤寡老人，他們沒有子女承歡膝下，贍養(yǎng)盡孝，沒有老伴相伴左右，共享天倫，風(fēng)燭殘年的他們，有的甚至還承受著疾病的摧殘折磨，身心俱疲。尊老愛幼是中華民族的傳統(tǒng)美德，孤寡老人作為社會的弱勢群體，越來越被人們所淡忘。作為當(dāng)代大學(xué)生黨員，我們要用自己的行動來呼吁更多的人來關(guān)心和幫助這些老人們，發(fā)掘人們身上消失了的愛心。“但得夕陽無限好，何須惆悵近黃昏”，相信有了你我的關(guān)愛，老人將不再寂寞。為此，化學(xué)化工學(xué)院學(xué)生黨支部將負(fù)責(zé)開展此項活動。三、活動目的及意義：

1、慰問社區(qū)孤寡老人，給他們送去一份關(guān)愛和溫暖，讓他們感受社會大家庭的溫暖；

2、弘揚中華民族尊老敬老的傳統(tǒng)美德，共建和諧社會，展現(xiàn)長江師范學(xué)院深厚的人文關(guān)懷，增強(qiáng)大學(xué)生黨員的社會責(zé)任意識與奉獻(xiàn)意識；

3、進(jìn)一步提高大學(xué)生的思想素質(zhì)，鍛煉學(xué)生的組織和實踐及社會交際能力，發(fā)揚志愿精神。

四、活動時間：201*年4月（具體時間待定）五、活動流程：

1、前期準(zhǔn)備

①對個人策劃進(jìn)行支部討論，進(jìn)行修改和補(bǔ)充，并安排有關(guān)事項，使之成為集體策劃；

②將最終策劃上報書院相關(guān)領(lǐng)導(dǎo)，征得其指示和批準(zhǔn)；

③在校內(nèi)號召學(xué)生進(jìn)行愛心募捐，籌資為老人買些生活用品（待定）；

④確定走訪對象（可通過地方政府、街道辦事處、居委會、村委會進(jìn)行確定）；

⑤根據(jù)被確定走訪的孤寡老人的戶數(shù)將本次活動參與者分成數(shù)個組，一對一分配，確定一個負(fù)責(zé)人，再由各組負(fù)責(zé)實地考察，確定行走路線。

2、活動當(dāng)天

⑴集合，出發(fā)（時間待定）；

⑵按分組到目的地后，問候老人，說明來意,向老人們送上代表我們學(xué)院和黨支部成員心意的禮品（待定）；

⑶小組成員圍繞本次活動的有關(guān)要求,與老年人展開交談,了解老年人近年來的生活情況和面臨的困難等；

⑷向老年人提出我們的請求,請求由小組成員為其家中搞一次大清潔,幫助其收拾打掃。（也可是家務(wù)活，視情況而定）；

⑸在收拾過程中，組員們可根據(jù)清潔工作量，安排一兩名成員與老人聊天，待清潔完畢后，所有成員圍在一起傾聽老人們講過去的事；

⑹待與老人的交談結(jié)束以后,組內(nèi)負(fù)責(zé)人向老人真心祝福；⑺活動結(jié)束后，全隊成員為老人們合唱一首《》；再與老人們合照留念后，按原路返回。3、注意事項

(1)行為舉止要大方得體，注意措辭用語，切忌在老人住處喧嘩，注意活動中老人們的情緒。

(2)表情。時刻保持面帶微笑。初次見到老人，親切招呼：“爺爺、奶奶們好！”

(3)身體語言。身體與老人保持平衡或彎下腰交流。說話時，眼睛要看著老人，或時不時的點頭，表示認(rèn)同老人說的話，不要冒然的打斷，還可握住老人的手等等。

(4)聆聽。老人的性格也不一樣，有的憂郁，有的沉迷往事，有的嘮叨，有的愛發(fā)號司令，有的愛交際……要耐著性子去聽老人說話，理解老人想表達(dá)的意思。注意老人的表情、語氣、身體語言，要多聽，少發(fā)表意見。

(5)話題。如何展開話題是非常重要的，有很多同學(xué)都不知道開口去說些什么，認(rèn)為很難。根據(jù)個人了解，我覺得有個非常簡單的方法，易于大家學(xué)習(xí)。也就是要多問！先問些簡單的問題。問問老人姓什么，怎么稱呼？在這里生活多長時間了？然后問深入一些。比如，每天都做些什么？平時有哪些人來看您？喜歡看電視么，哪些頻道？……由淺入深，慢慢發(fā)現(xiàn)老人的喜好。

比如有老人愛說自己的孫子如何可愛調(diào)皮，那我們可以多問問老人孫子的一些情況，這時老人會很興奮的。要“投其所好”的問，避免問一些老人比較敏感、不喜歡的話題。

(6)清掃房間時一定要將物品放回原處，不要改變它們的原來布局。

(7)參加活動的同學(xué)必須衣著整潔，且必須帶上各自有效的學(xué)生證件。

(8)如出現(xiàn)惡劣天氣,影響活動進(jìn)程,另行通知。

六、經(jīng)費預(yù)算

七、活動參與對象：八、活動總結(jié)

擴(kuò)展閱讀：涪陵策劃

涪陵博宇帝都全程策劃方案第1頁共88頁antai涪陵博宇帝都全程策劃方案策劃機(jī)構(gòu)：北京一品風(fēng)格企業(yè)策劃有限公司","p":{"h":21.412,"w":10.706,"x":106.987,"y":736.294,"z":182},"ps":{"_cover":true,"_enter":1},"t":"word","r":[8]}],"page":{"ph":893.25,"pw":1263.375,"iw":1194,"ih":822,"v":6,"t":"1","pptlike":false,"cx":36,"cy":36,"cw":1194,"ch":824}})涪陵博宇帝都策劃案第2頁共88頁目錄前言第一部分商業(yè)市場分析和商業(yè)物業(yè)市場定位一、項目概況1．項目簡介2．經(jīng)濟(jì)技術(shù)指標(biāo)二、市場分析1、涪陵充滿希望的沃土（區(qū)域經(jīng)濟(jì)狀況簡析）2、商業(yè)市場分析3.市政規(guī)劃及涪陵商業(yè)布局走向4.SWOT分析三、商業(yè)物業(yè)的市場定位1．定位原則wenku_3({"font":{"c25ae7b665ce0508763213210010003":"宋體","c25ae7b665ce05087632132100201*3":"TimesNewRoman","c25ae7b665ce0508763213210030003":"宋體","c25ae7b665ce0508763213210060003":"TimesNewRomanBold"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce0508763213210010003"}},{"t":"style","c":[0,1,3,4,5,6,7,8,9,10,11,12,2],"s":{"color":"#000000"}},{"t":"style","c":[1,7,8,9,10,12,3],"s":{"font-family":"c25ae7b665ce0508763213210010003"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*3"}},{"t":"style","c":[6,7,8,9,10,11,12,5],"s":{"bold":"true","font-size":"21.412"}},{"t":"style","c":[6],"s":{"font-family":"c25ae7b665ce0508763213210030003"}},{"t":"style","c":[8,9,10,12,7],"s":{"font-family":"c25ae7b665ce0508763213210010003"}},{"t":"style","c":[8],"s":{"letter-spacing":"-0.289"}},{"t":"style","c":[9],"s":{"letter-spacing":"-0.231"}},{"t":"style","c":[10],"s":{"letter-spacing":"-0.192"}},{"t":"style","c":[11],"s":{"font-family":"c25ae7b665ce0508763213210060003"}},{"t":"style","c":[12],"s":{"letter-spacing":"-0.165"}}],"body涪陵博宇帝都策劃案第3頁共88頁2．業(yè)態(tài)定位必須考慮的因素3．業(yè)態(tài)定位4．檔次定位5．概念定位6．商業(yè)物業(yè)目標(biāo)投資者和經(jīng)營者定位第二部分業(yè)態(tài)功能分區(qū)和產(chǎn)品規(guī)劃建議一、商場各樓層功能分區(qū)1．主力店建設(shè)2．設(shè)立主題商場3．樓層功能分區(qū)二、產(chǎn)品規(guī)劃設(shè)計建議1．規(guī)劃建議的基本原則2．規(guī)劃建議3．通過合理規(guī)劃可設(shè)計出以下賣點三、價格定位建議第三部分經(jīng)濟(jì)效益分析wenku_4({"font":{"c25ae7b665ce0508763213210010004":"宋體","c25ae7b665ce05087632132100201*4":"TimesNewRoman","c25ae7b665ce0508763213210030004":"宋體","c25ae7b665ce0508763213210060004":"TimesNewRomanBold"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce0508763213210010004"}},{"t":"style","c":[1,6,7,10,13,14,2],"s":{"font-family":"c25ae7b665ce0508763213210010004"}},{"t":"style","c":[0,1,2,4,5,6,7,8,9,10,11,12,13,14,3],"s":{"color":"#000000"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*4"}},{"t":"style","c":[6,7,9,10,11,13,14,5],"s":{"bold":"true"}},{"t":"style","c":[7,10,13,14,6],"s":{"font-family":"c25ae7b665ce0508763213210010004"}},{"t":"style","c":[7],"s":{"letter-spacing":"-0.144"}},{"t":"style","c":[5,6,7,9,10,11,12,13,14,8],"s":{"font-size":"21.412"}},{"t":"style","c":[9],"s":{"font-family":"c25ae7b665ce0508763213210060004"}},{"t":"style","c":[10],"s":{"letter-spacing":"-0.231"}},{"t":"style","c":[11],"s":{"font-family":"c25ae7b665ce0508763213210030004"}},{"t":"style","c":[11,12],"s":{"font-family":"c25ae7b665ce0508763213210030004"}},{"t":"style","c":[13],"s":{"letter-spacing":"-0.192"}},{"t":"style","c":[14],"s":{"letter-spacing":"-0.289"}}],"body涪陵博宇帝都策劃案第4頁共88頁一、項目收入估算表二、成本構(gòu)成三、損益表四、盈虧平衡點分析五、敏感性分析1、成本變化對收益的影響2、銷售價格變化對收益的影響3、銷售率對收益的影響第四部分商業(yè)物業(yè)的市場推廣一、市場推廣的戰(zhàn)略構(gòu)思1．全面營銷戰(zhàn)略2．全面品質(zhì)管理戰(zhàn)略3．品牌營銷戰(zhàn)略二、市場推廣階段性劃分wenku_5({"font":{"c25ae7b665ce0508763213210010005":"宋體","c25ae7b665ce05087632132100201*5":"TimesNewRoman","c25ae7b665ce0508763213210030005":"宋體","c25ae7b665ce0508763213210060005":"TimesNewRomanBold"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce0508763213210010005"}},{"t":"style","c":[0,1,3,4,5,6,7,8,9,10,2],"s":{"color":"#000000"}},{"t":"style","c":[1,7,9,10,3],"s":{"font-family":"c25ae7b665ce0508763213210010005"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*5"}},{"t":"style","c":[6,7,8,9,10,5],"s":{"bold":"true","font-size":"21.412"}},{"t":"style","c":[6],"s":{"font-family":"c25ae7b665ce0508763213210060005"}},{"t":"style","c":[9,10,7],"s":{"font-family":"c25ae7b665ce0508763213210010005"}},{"t":"style","c":[8],"s":{"font-family":"c25ae7b665ce0508763213210030005"}},{"t":"style","c":[9],"s":{"letter-spacing":"-0.289"}},{"t":"style","c":[10],"s":{"letter-spacing":"-0.256"}}],"body涪陵博宇帝都策劃案第5頁共88頁1．市場推廣階段性劃分2．各銷售階段的推廣要領(lǐng)三、品牌建立與傳播1．項目品牌形象設(shè)計2．售樓部的包裝3．品牌傳播4．品牌維護(hù)與品牌提升四、銷售推廣策略1．實施全面品質(zhì)管理2．引入品牌物管顧問3．引進(jìn)品牌商家，設(shè)立主力店4．整體招租和商鋪分零銷售并舉5．旺鋪拍賣6．統(tǒng)一經(jīng)營，保租銷售wenku_6({"font":{"c25ae7b665ce0508763213210010006":"宋體","c25ae7b665ce05087632132100201*6":"TimesNewRoman","c25ae7b665ce0508763213210030006":"宋體","c25ae7b665ce0508763213210060006":"TimesNewRomanBold"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce0508763213210010006"}},{"t":"style","c":[0,1,3,4,5,6,7,8,9,10,11,12,2],"s":{"color":"#000000"}},{"t":"style","c":[1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658萬元，201*年各項貸款增幅為9%，消費貸款增幅為17%，到今年初，各項貸款增幅為12%，消費貸款增幅為22%。消費貸款的增速明顯高于各項貸款。（14）涪長高速公路改善了涪陵的交通環(huán)境":[{"c":{"ix":0,"iy":0,"iw":1194,"ih":822,"wap":{"ix":0,"iy":0,"iw":1194,"ih":824}},"p":{"h":822,"w":1194,"x":36,"y":36,"z":719},"ps":{"_vector":1},"s":null,"t":"pic"},{"c":"涪陵博宇帝都策劃案第15頁共88頁涪長高速公路是重慶主城區(qū)通向重慶東部的大通道，也是兩區(qū)縣改善投資環(huán)境，迎接西部大開發(fā)的戰(zhàn)略通道。涪長高速公路使涪陵與重慶主城區(qū)的距離縮短約13公里，特別是全長2500米的黃草山隧道貫通，使往來車輛免去了翻山越嶺之苦，行車更為安全、快捷，涪陵及三峽庫區(qū)與重慶主城區(qū)聯(lián)系更為密切。（15）人民物質(zhì)文化生活提高情況指標(biāo)名稱城鄉(xiāng)居民收入水平農(nóng)民人均純收入在崗職工年均貨幣工資城鎮(zhèn)居民人均可支配收入每人每年生活消費(當(dāng)年價)全區(qū)居民消費水平元單位1995年1998年1999年201*年元元元110539863674154416926055505221121789748753572257185083705646247115涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":248.82,"y":65.023,"z":864},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第16頁共88頁農(nóng)業(yè)居民非農(nóng)業(yè)居民住房面積城鎮(zhèn)居民平均每人使用面積城鎮(zhèn)居民平均每人居住面積農(nóng)村居民平均每人住房面積教育每萬人擁有大學(xué)生每萬人口在校學(xué)生元元1057352513035081---10.726.26013131376538616.4011.4424.876013771493579117.4712.1028.226114529.0---20.12人人60115516涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":262.32,"y":65.023,"z":784},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第17頁共88頁儲蓄年末城鄉(xiāng)居民儲蓄余額平均每人儲蓄存款余額衛(wèi)生每萬人口擁有醫(yī)院病床數(shù)每萬人口擁有醫(yī)生數(shù)物價居民消費價格總指數(shù)(以上年＝100)萬元148969元張人％139918.714.8117.5255843317882374191234820.514.0101.7289820.614.498.0338820.814.497.517涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":242.07,"y":65.023,"z":655},"ps":{"_cover":true},"t":"word","r":[5]},{"c":"第18頁共88頁商品零售物價總指數(shù)(以上年＝100)％115.098.799.197.0（16）“九五”期間社會消費品零售總額單位:萬元社會消費品零售總年份額1996199719981999122587144184164078179278218901629126566197141975028938175726738國有經(jīng)濟(jì)集體經(jīng)濟(jì)私營經(jīng)濟(jì)684152635857152個體經(jīng)濟(jì)2473432101467846740418涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":262.32,"y":65.023,"z":217},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第19頁共88頁201*2、商業(yè)市場分析（1）涪陵區(qū)商業(yè)業(yè)態(tài)分布及租金水平①商業(yè)業(yè)態(tài)分布1971061875973041978573748涪陵區(qū)的商業(yè)主要集中在興華中路（高筍塘轉(zhuǎn)盤至黎明路轉(zhuǎn)盤）、高筍塘路、廣場路、人民東路（南門山至紅豆夜總會段）和人民西路（南門山至區(qū)人民銀行），這里集聚了700多家商業(yè)、服務(wù)業(yè)門面（含商場），總商業(yè)、服務(wù)業(yè)經(jīng)營面積達(dá)6萬多平方米，包含了皮革、服裝、美容化妝、家電（含通訊）、五金建材、文化、餐飲娛樂、醫(yī)藥零售、汽車、家俱等行業(yè)。通過實地調(diào)查，我們從不同街區(qū)臨街商業(yè)鋪面所經(jīng)營的商品種類，經(jīng)營面積以及租金走勢等多個層面進(jìn)行了綜合比較和整理。19涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":282.57,"y":65.023,"z":257},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第20頁共88頁皮革類8.23%8.94%1.83%1.28%0.57%14.04%4.96%16.03%8.23%21.56%服裝類21.56%美容化妝類6.24%家電類13.19%五金建材裝飾類16.03%文化用品類4.96%餐飲娛樂類14.04%6.24%13.19%汽車類0.57%家俱類1.28%綜","p":{"h":14.98,"w":15.009,"x":573.5,"y":368.122,"z":468},"ps":{"_cover":true,"_scaleX":1.001},"t":"word","r":[5]},{"c":"合商場1.83%其它8.94%涪陵區(qū)商業(yè)市場各業(yè)種所占門面數(shù)量比例圖從上圖可以看出，服裝類占有比例最大，而汽車類則比例最小。經(jīng)過分析，我們可得到：作為中心商業(yè)，汽車類經(jīng)營因市場需求相對較小而所占商業(yè)門面數(shù)量比例較小，而服裝行業(yè)因利潤較大而經(jīng)營者多,其所占的門面數(shù)20涪陵博宇帝都策劃案第21頁共88頁涪陵區(qū)商業(yè)市場各業(yè)種所占經(jīng)營面積比例","p":{"h":14.688,"w":14.716,"x":442.922,"y":163.766,"z":481},"ps":{"_cover":true,"_scaleX":1.001},"t":"word","r":[5]},{"c":"圖8.34%1.73%6.39%11.78%56.57%1.18%6.94%0.86%1.02%皮革類2.19%服裝類8.34%美容化妝類1.73%家電類6.39%五金建材裝飾類11.78%文化用品類1.18%餐飲娛樂類6.94%汽車類0.86%家俱類1.02%綜合商場56.57%其它1.69%2.19%1.69%量比例相對較大。從上圖可以看出，綜合商業(yè)占的面積比例最大，仍是經(jīng)營的主流，而服裝類因多選擇最為繁華而租金又較高的門面，在選擇門面大小上則偏向于面積較小的。涪陵區(qū)主要街區(qū)商業(yè)門面數(shù)量比例圖興華中路29.36%19.72%29.36%高筍塘路18.30%高筍塘轉(zhuǎn)盤5.67%廣場","p":{"h":11.863,"w":11.902,"x":632.008,"y":683.001,"z":652},"ps":{"_cover":true,"_scaleX":1.003},"t":"word","r":[17]},{"c":"路14.04%12.91%14.04%18.30%人民東路12.91%5.67%人民西路19.7221涪陵博宇帝都策劃案第22頁共88頁從上圖可以看出，以高筍塘為中心的興華中路、高筍塘路為商業(yè)集中區(qū)，其門面占總數(shù)量的比例高達(dá)53.33%，而其中興華中路（高筍塘轉(zhuǎn)盤至黎明路轉(zhuǎn)盤）占總數(shù)量的達(dá)29.36%，說明該路段處于商業(yè)集中區(qū)。備注:1.興華中路為高筍塘轉(zhuǎn)盤至黎明路轉(zhuǎn)盤路段；2.人民東路為南門山至紅豆夜總會路段；3.人民西路涪陵","p":{"h":10.987,"w":11.009,"x":211.583,"y":306.033,"z":298},"ps":{"_cover":true,"_scaleX":1.001},"t":"word","r":[10]},{"c":"區(qū)主要街區(qū)商業(yè)門面面積比例圖8.36%11.82%8.10%興華中路57.79%高筍塘路9.12%高筍塘轉(zhuǎn)盤4.80%廣場路8.10%4.80%9.12%57.79%人民東路11.82%人民西路8.36%為南門山至人民銀行路段。從上圖可以看出，興華中路（高筍塘轉(zhuǎn)盤至黎明路轉(zhuǎn)盤）占的面積比達(dá)57.79%，處于絕對優(yōu)勢，為商業(yè)集。22涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":417.57,"y":65.023,"z":206},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第23頁共88頁皮革類在各街區(qū)所占的比例5.17%6.90%1.72%8.62%20.69%高筍塘路5.17%興華西路8.62%人民西路56.9%廣場路20.69%人民東路6.90%高筍塘轉(zhuǎn)盤1.72%56.90%皮革類皮革在各個城區(qū)都占據(jù)著重要的位置，在涪陵區(qū)也不例外。而對于涪陵各街區(qū)來說，人民西路的皮革商業(yè)門面則占據(jù)了絕對地位，56.9%的比例讓其它街區(qū)望塵莫及，其次是廣場路，該路段占了20.69%的比例。但是從經(jīng)營的商品品質(zhì)來講，廣場路經(jīng)營品種檔次較高，這里有科而士、圣百庭、意爾康、紅蜻蜓等知名鞋業(yè)的專賣店；其次是興華中路，盡管占的比例較小，但是卻有多家品牌產(chǎn)品的進(jìn)入；而人民西路的皮革主要以低檔產(chǎn)品為主。服裝類23涪陵博宇帝都策劃案第24頁共88頁服裝類在各街區(qū)所占的比例1.97%6.58%24.34%高筍塘路24.34%興華中路16.45%人民西路17.11%33.52%16.45%","p":{"h":14.115,"w":50.232,"x":429.809,"y":327.469,"z":280},"ps":{"_cover":true,"_enter":1,"_scaleX":1.002},"t":"word","r":[7]},{"c":"17.11%廣場路33.52%人民東路6.58%高筍塘轉(zhuǎn)盤1.97%服裝是獲取高額利潤的商品之一，這就是幾條主要街道比例差異不太大的主要原因。而從經(jīng)營的主要商品品質(zhì)來看，興華中路以品牌服裝為主，這里有雅戈爾、與狼共舞等知名品牌；其次是廣場路，這里有紅豆、勁霸等品牌，同時，廣場路經(jīng)營的服裝中，女裝占了主導(dǎo)地位。美容化妝類24涪陵博宇帝都策劃案第25頁共88頁美容化","p":{"h":14.115,"w":14.164,"x":242.418,"y":169.032,"z":273},"ps":{"_cover":true,"_scaleX":1.003},"t":"word","r":[5]},{"c":"妝類在各街區(qū)所占的比例9.09%20.45%4.55%9.09%9.09%高筍塘路9.09%興華中路47.43%人民西路9.09%47.43%廣場路4.55%人民東路20.45%高筍塘轉(zhuǎn)盤9.09%這里所講的美容化妝類，包含了美容、化妝品、裝飾品等多種與人的美容及裝飾佩帶有關(guān)的產(chǎn)品及服務(wù)業(yè)，這種商業(yè)、服務(wù)業(yè)中，化妝品的利潤最高，超過了很多商業(yè)業(yè)種，作為新興商業(yè)中心的興華中路，這里街區(qū)環(huán)境好，人流量大，商品交易量大，是理想的化妝品銷售場所，而對于其它街區(qū)而言，是無法比擬的。25涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":458.07,"y":65.023,"z":219},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第26頁共88頁家電類家電類在各街區(qū)所占的比例11.83%6.45%4.30%52.69%22.58%2.15%高筍塘路52.69%興華中路22.58%人民西路4.30%廣場路6.45%人民東路11.83%高筍塘轉(zhuǎn)盤2.15%這里的家電類包含有通訊產(chǎn)品交易，這些商品的利潤率也是很高的，特別是手機(jī)，這種在幾年前還屬于奢侈品的商品利潤要遠(yuǎn)遠(yuǎn)高于相關(guān)的日常生活用品。而高筍塘路的手機(jī)門面占了調(diào)查街區(qū)總和的52.69%，其中心地位是顯而易見的；其次是興華中路，占了22.58%；其它街區(qū)合計比例則僅僅才24.73%。","p":{"h":21.412,"w":10.706,"x":148.649,"y":666.476,"z":265},"ps":{"_cover":true},"t":"word","r":[9]},{"c":"26涪陵博宇帝都策劃案第27頁共88頁五金建材裝飾類五金建材裝飾類在各街區(qū)所占的比例0.00%2.65%13.27%5.31%0.88%","p":{"h":13.211,"w":38.254,"x":207.524,"y":313.161,"z":286},"ps":{"_cover":true,"_enter":1,"_scaleX":1.003},"t":"word","r":[12]},{"c":"高筍塘路2.65%興華中路77.88%人民西路0.88%廣場路5.31%人民東路13.27%77.88%高筍塘轉(zhuǎn)盤0%興華中路之所以在本業(yè)態(tài)中占有這么高的比，其主要原因是，這里有建材裝飾市場，涪陵的建材交易中心就集中在金穗路口與興華中路一帶。而作為老商業(yè)中心的廣場路到大東門一帶，卻沒有多大的比例，說明這里的業(yè)態(tài)仍傾向于以高收益的商品為主。27涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":532.319,"y":65.023,"z":222},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第28頁共88頁文化用品類文化用品類在各街區(qū)所占的比例2.86%11.43%14.29%34.29%25.71%11.43%高筍塘路11.43%興華中路34.29%人民西路25.71%廣場路14.29%人民東路11.43%高筍塘轉(zhuǎn)盤2.86%這里說的文化用品類，主要包括書報、文具、文印和音像等商品，這些商品在很大程度上是為其它高收益的商品交易服務(wù)的，如果這里的商業(yè)服務(wù)業(yè)繁華，則這里的文化也就相對較為豐富，這樣便于促進(jìn)綜合商業(yè)的發(fā)展。同時，如果學(xué)校、政府機(jī)構(gòu)較多，則文化業(yè)的分布也較為密集。作為新興商業(yè)中心的興華中路，這里不僅商業(yè)服務(wù)業(yè)發(fā)達(dá)，同時政府機(jī)構(gòu)也較多，其在文化類中占有34.29%的比例也就不足為奇了。wenku_29({"font":{"c25ae7b665ce050876321321001001d":"宋體","c25ae7b665ce05087632132100201*d":"TimesNewRoman","c25ae7b665ce050876321321003001d":"宋體"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce050876321321001001d"}},{"t":"style","c":[1,6,8,12,15,2],"s":{"font-family":"c25ae7b665ce050876321321001001d"}},{"t":"style","c":[0,1,2,4,5,6,7,8,9,10,11,12,13,14,15,3],"s":{"color":"#000000"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*d"}},{"t":"style","c":[8,11,5],"s":{"bold":"true"}},{"t":"style","c":[8,6],"s":{"font-size":"21.412"}},{"t":"style","c":[5,6,8,10,11,7],"s":{"font-size":"21.412"}},{"t":"style","c":[8],"s":{"font-family":"c25ae7b665ce050876321321001001d"}},{"t":"style","c":[10,11,14,9],"s":{"font-family":"c25ae7b665ce050876321321003001d"}},{"t":"style","c":[11,10],"s":{"font-family":"c25ae7b665ce050876321321003001d"}},{"t":"style","c":[11],"s":{"font-family":"c25ae7b665ce050876321321003001d"}},{"t":"style","c":[15,12],"s":{"font-size":"14.098"}},{"t":"style","c":[12,14,15,13],"s":{"font-size":"14.098"}},{"t":"style","c":[14],"s":{"font-size":"14.098","letter-spacing":"1.573"}},{"t":"style","c":[15],"s":{"letter-spacing":"1.554"}}],"body涪陵博宇帝都策劃案第29頁共88頁餐飲娛樂類餐飲娛樂類在各街區(qū)所占的比例17.17%16.16%16.16%高筍塘路16.16%興華中路16.16%人民西路24.24%廣場路9.09%人民東路17.17%高筍塘轉(zhuǎn)盤17.17%17.17%9.09%24.24%從上圖可以看出，餐飲娛樂在涪陵分布較為均衡，這中現(xiàn)象其實在其他城市也較為普遍。醫(yī)藥類29涪陵博宇帝都策劃案第30頁共88頁醫(yī)藥類在各街區(qū)所占的比例0.00%13.66%高筍塘路13.66%31.82%13.66%興華中路13.66%人民西路36.36%廣場路4.55%4.55%36.36%人民東路31.82%高筍塘轉(zhuǎn)盤0%人民西路和人民東路之所以有這么多的醫(yī)藥門面，主要是因為這里的大型綜合醫(yī)院較為密集，這些醫(yī)院帶動了零售藥業(yè)的發(fā)展。家俱類wenku_31({"font":{"c25ae7b665ce050876321321001001f":"宋體","c25ae7b665ce05087632132100201*f":"TimesNewRoman","c25ae7b665ce050876321321003001f":"宋體"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce050876321321001001f"}},{"t":"style","c":[1,5,9,12,2],"s":{"font-family":"c25ae7b665ce050876321321001001f"}},{"t":"style","c":[0,1,2,4,5,6,7,8,9,10,11,12,13,14,3],"s":{"color":"#000000"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*f"}},{"t":"style","c":[9,5],"s":{"font-size":"13.197"}},{"t":"style","c":[5,7,9,6],"s":{"font-size":"13.197"}},{"t":"style","c":[7],"s":{"font-family":"c25ae7b665ce050876321321003001f","letter-spacing":"1.298"}},{"t":"style","c":[7,11,14,8],"s":{"font-family":"c25ae7b665ce050876321321003001f"}},{"t":"style","c":[9],"s":{"letter-spacing":"1.281"}},{"t":"style","c":[11,12,13,14,10],"s":{"font-size":"21.412"}},{"t":"style","c":[14,11],"s":{"font-size":"21.412"}},{"t":"style","c":[12],"s":{"font-size":"21.412"}},{"t":"style","c":[14,13],"s":{"bold":"true"}},{"t":"style","c":[14],"s":{"bold":"true"}}],"body涪陵博宇帝都策劃案第31頁共88頁家俱類在各街區(qū)所占的比例11.11%人民西路88.89%高筍塘轉(zhuǎn)盤11.11%88.89%","p":{"h":21.412,"w":10.706,"x":715.005,"y":390.506,"z":245},"ps":{"_cover":true,"_enter":1},"t":"word","r":[11]},{"c":"通過調(diào)查我們發(fā)現(xiàn)，涪陵區(qū)的家俱行業(yè)并不發(fā)達(dá)，在調(diào)查的幾大街區(qū)中，高檔的家俱店極少，而所有的家俱店也才8家。這8家家俱店主要分布在人民西路，并且大多屬于普通的低檔家俱，而通過對其它城市的調(diào)查，家俱行業(yè)的收益率已經(jīng)逐漸接近大眾化商品了。這就給我們一個啟示，我們是否可以考慮在適當(dāng)?shù)臉菍釉O(shè)置高檔家俱店，以滿足中心區(qū)的市民需求，同時也可以給商業(yè)物業(yè)定位尋找一個空白點。其它類31涪陵博宇帝都策劃案第32頁共88頁其它類在各街區(qū)所占的比例12.70%14.29%高筍塘路14.29%興華西路11.11%17.46%9.52%11.11%人民西路34.92%廣場路9.52%人民東路17.46%高筍塘轉(zhuǎn)盤12.70%34.92%由于這一類商業(yè)門面經(jīng)營較為復(fù)雜，并且規(guī)模也較小，利潤率也較低，對此就不詳加說明。32涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":404.07,"y":65.023,"z":212},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第33頁共88頁綜合商場綜合商場在各街區(qū)所占的比例7.69%23.08%高筍塘路7.69%興華中路38.46%廣場路7.69%38.46%人民東路23.08%高筍塘轉(zhuǎn)盤23.08%23.08%7.69%在涪陵區(qū)，綜合的整體經(jīng)營商場就只有新大興、愛家超市及山城超市，其實其他的分零經(jīng)營商場的經(jīng)營效益明顯不好，主要原因是：其一，經(jīng)營混亂，沒有鮮明的業(yè)態(tài)定位；其二，管理混亂，許多分零經(jīng)營的商場管理都是采用最原始的安保管理，對于物業(yè)的推廣和商業(yè)氛圍的營造都沒有明顯手段和合理措施，更缺乏品質(zhì)控制和售后服務(wù)�？偨Y(jié)：通過以上各圖例，我們可以發(fā)現(xiàn)，涪陵區(qū)目前的商服業(yè)中心是以高筍塘轉(zhuǎn)盤為中心的興華中路和高筍塘路片區(qū)。在這些商業(yè)業(yè)態(tài)分布中，服裝、家電利潤居各業(yè)種之首。②商業(yè)租金水平商業(yè)物業(yè)的租金水平是隨著多種因素的變動而變動的，這些因素包括市政規(guī)劃建設(shè)、物業(yè)自身因素及周邊商業(yè)、33","p":{"h":14.525,"w":16.875,"x":782.58,"y":820.828,"z":250},"ps":{"_cover":true,"_enter":1},"t":"word","r":[4]}],"page":{"ph":893.25,"pw":1263.375,"iw":1194,"ih":822,"v":6,"t":"1","pptlike":false,"cx":36,"cy":36,"cw":1194,"ch":824}})涪陵博宇帝都策劃案第34頁共88頁服務(wù)業(yè)發(fā)展因素等。就商業(yè)物業(yè)本身來講，也有多種因素的作用，包括臨街寬度、臨街進(jìn)深、總面積、樓層、臨商圈中心的距離，以及臨主要交通樞紐（如車站、碼頭和機(jī)場）的距離，等等。就涪陵各街區(qū)而言，興華中路（高筍塘至體育館段）的租金價格最高，但就實際租金價格來看，該路段的均價并不是最高的，高筍塘和廣場路反而較高，這主要是由于該路段門面面積較大、臨街進(jìn)深較大、臨街寬度較小等原因造成的。具體租金水平如下圖：商業(yè)租金水平分布圖300250201*50100500租金水平值2501602502208021015070","p":{"h":14.975,"w":16.507,"x":468.386,"y":578.259,"z":364},"ps":{"_cover":true,"_enter":1,"_scaleX":1.002},"t":"word","r":[12]},{"c":"65180100系列1系列250路路路路路塘中場東西筍華廣民民高興人人街區(qū)名稱高筍塘轉(zhuǎn)盤34涪陵博宇帝都策劃案第35頁共88頁注：興華中路調(diào)查路段起于高筍塘轉(zhuǎn)盤，止于黎明路轉(zhuǎn)盤","p":{"h":21.412,"w":548.494,"x":180.149,"y":143.786,"z":160},"ps":{"_cover":true},"s":{"letter-spacing":"-0.329"},"t":"word","r":[6]},{"c":"人民東路調(diào)查路段起于南門山，止于紅豆夜總會人民西路調(diào)查路段起于南門山，止于人民銀行③主要街區(qū)分析主城區(qū)內(nèi)較具代表性的商業(yè)街區(qū)有高筍塘路、高筍塘轉(zhuǎn)盤、興華中路、廣場路、人民東路、人民西路等幾大片區(qū)，以高筍塘轉(zhuǎn)盤為中心的新商圈和以南門山轉(zhuǎn)盤為中心的老商圈這兩大商圈。35涪陵博宇帝都策劃案第36頁共88頁6.98%0.78%2.33%12.40%3.10%3.10%37.98%高筍塘路各類經(jīng)營業(yè)態(tài)分布比例圖2.33%28.68%皮革類2.33%服裝類28.68%美容化妝類3.10%家","p":{"h":15.036,"w":15.032,"x":559.878,"y":256.594,"z":398},"ps":{"_cover":true,"_scaleX":0.999},"t":"word","r":[8]},{"c":"電類37.98%五金建材裝飾類23.26%文化用品類3.10%餐飲娛樂類12.40%醫(yī)藥類2.33%綜合商場0.78%其它6.98%23.26%注：該路段的調(diào)查主要為涪陵廣場至高筍塘轉(zhuǎn)盤段。該路段是涪陵區(qū)的通訊街區(qū)，各類通訊產(chǎn)品在該路段占據(jù)了主要地位，其中在比例為37.98%的家電類中，通訊產(chǎn)品占了90%以上，這里更確切地講是涪陵區(qū)的通訊市場，這里的的通訊門面在整個涪陵區(qū)也占了絕大多數(shù)。其次是服裝類，通過前面的分析，我們知道，服裝在大部分街區(qū)中也是主導(dǎo)交易商品。而汽車、家俱這些大宗交易品在這里沒有市場空間。同時，我們調(diào)查發(fā)現(xiàn)，這里的的門面臨街深度普遍較小，而相對租金則較高（見后面說明）。36涪陵博宇帝都策劃案第37頁共88頁2.42%1.93%1.45%7.73%5.80%3.38%2.42%12.08%10.14%10.14%42.51%興華中路各類經(jīng)營業(yè)態(tài)分布比例圖皮革類2.42%服裝類12.08%美容化妝類10.14%家電類10.14%五金建","p":{"h":15.024,"w":15.063,"x":580.344,"y":261.212,"z":398},"ps":{"_cover":true,"_scaleX":1.002},"t":"word","r":[8]},{"c":"材裝飾類42.51%文化用品類5.80%餐飲娛樂類7.73%醫(yī)藥類1.45%汽車類1.93%綜合商場2.42%其它3.38%注：該路段的調(diào)查主要為高筍塘轉(zhuǎn)盤至黎明路轉(zhuǎn)盤段。興華中路為涪陵區(qū)的新興商業(yè)交易中心，這里主要分布的門面主要特征是：從高筍塘轉(zhuǎn)盤到體育館，這里經(jīng)營的是中高檔商品；而從體育館到黎明路轉(zhuǎn)盤，則是涪陵區(qū)的建材裝飾交易中心。37涪陵博宇帝都策劃案第38頁共88頁人民西路各類經(jīng)營業(yè)態(tài)分布比例圖皮革類23.74%服","p":{"h":15.024,"w":15.069,"x":540.952,"y":187.346,"z":383},"ps":{"_cover":true,"_scaleX":1.002},"t":"word","r":[5]},{"c":"裝類18.71%5.76%5.76%5.76%23.74%美容化妝類2.88%家電類2.88%五金建材裝飾類0.72%文化用品類6.47%17.27%6.47%0.72%2.88%2.88%18.71%餐飲娛樂類17.27%醫(yī)藥類5.76%家俱類5.76%其它5.76%注：該調(diào)查路段主要為南門山至人民銀行段。人民西路作為涪陵區(qū)的老商業(yè)街之一，現(xiàn)在已經(jīng)失去了原有的風(fēng)采，除靠近南門山一帶還有少量的中檔商業(yè)門面外，其它街區(qū)都為低檔商品交易門面。這條街的商品主要以皮革為主，其次是服裝，而作為高收益的家電則幾乎38涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":498.57,"y":65.023,"z":286},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第39頁共88頁沒有，其比例僅占2.88%。現(xiàn)在這一段發(fā)展處于半停滯狀態(tài)，門面普遍破舊，租金水平低下，經(jīng)營雜亂。1.01%5.76%6.06%1.01%9.09%5.05%6.06%51.52%6.06%2.02%12.12%皮革類12.12%服裝類51.52%美容化妝類2.02%家電類6.06%五金建材裝飾類6.06%文化用品類5.05%餐飲娛樂類9.09%醫(yī)藥類1.01%家俱類5.76%綜合商場1.01%其它6.06%廣場路各類經(jīng)營業(yè)態(tài)分布比例圖注：該調(diào)查路段主要為南門山至涪陵廣場段。廣場路處于涪陵廣場與南門山之間，人流量較大，但路況并不理想，尤其是人行道窄而且破爛，道路坡度較大，這給商業(yè)交易帶來了困難。但是，這里也是商業(yè)潛力最大的街區(qū)之一，如果市政規(guī)劃和房地產(chǎn)開發(fā)整治得當(dāng)，將會帶來巨大的商機(jī)。39","p":{"h":14.525,"w":16.875,"x":782.58,"y":820.828,"z":310},"ps":{"_cover":true,"_enter":1},"t":"word","r":[4]}],"page":{"ph":893.25,"pw":1263.375,"iw":1194,"ih":822,"v":6,"t":"1","pptlike":false,"cx":36,"cy":36,"cw":1194,"ch":824}})涪陵博宇帝都策劃案第40頁共88頁人民東路各類經(jīng)營業(yè)態(tài)分布比例圖皮革類4.40%服裝類10.99%12.09%3.30%7.69%4.40%10.99%9.89%美容化妝類9.89%家電類12.09%五金建材裝飾類16.48%文化用品類4.40%18.68%4.40%16.48%12.09%餐飲娛樂類18.68%","p":{"h":15.013,"w":52.484,"x":653.483,"y":344.747,"z":421},"ps":{"_cover":true,"_scaleX":1.004},"t":"word","r":[7]},{"c":"醫(yī)藥類7.69%綜合商場3.30%其它12.09%注：該調(diào)查路段主要為南門山至紅豆夜總會段。同人民西路一樣，該街區(qū)在南門山一帶的商業(yè)氛圍和商業(yè)交易量已經(jīng)處于下降的趨勢，但從市政建設(shè)及房地產(chǎn)開發(fā)的形勢來看，這里孕育著巨大的希望。原因有：一是規(guī)劃中的步行街位于該路段；二是重百、新世紀(jì)這兩大商業(yè)巨頭將入住于此。這樣，這里恢復(fù)以前的雄風(fēng)已指日可待，這里的發(fā)展也必將帶動相鄰的人民西路及廣場路段的發(fā)展。40涪陵博宇帝都策劃案第41頁共88頁皮革類2.5%7.50%20.00%2.50%7.50%5.00%10.00%服裝類7.5%美容化妝類10%家","p":{"h":14.969,"w":14.996,"x":582.18,"y":231.129,"z":526},"ps":{"_cover":true,"_scaleX":1.001},"t":"word","r":[5]},{"c":"電類5%文化用品類2.5%2.50%42.50%高筍塘轉(zhuǎn)盤各類經(jīng)營業(yè)態(tài)分布比例圖2.50%餐飲娛樂類42.5%家俱類2.5%綜合商場7.5%其它20%從上圖可以看出，高筍塘現(xiàn)在已經(jīng)逐步形成了餐飲娛樂中心，其商業(yè)地位已經(jīng)逐漸被其它街區(qū)取代，現(xiàn)有的一個地下商場和綜合商場已經(jīng)明顯地處于頹勢（愛家超市除外）。（2）涪陵商業(yè)物業(yè)調(diào)查涪陵商業(yè)物業(yè)調(diào)查表：項目名稱宏泰經(jīng)典調(diào)查內(nèi)容發(fā)展商涪陵宏泰實業(yè)涪陵日興房產(chǎn)朝發(fā)新城太極集團(tuán)御座名邸朝發(fā)新城太極百貨41涪陵博宇帝都策劃案","p":{"h":13.499,"w":3.375,"x":417.57,"y":65.023,"z":334},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第42頁共88頁人民東路18號區(qū)位特征中檔商業(yè)街(位于規(guī)劃中的步行街)規(guī)模類型(具體未定)中高檔綜合商場業(yè)態(tài)定位5400多整體租售涪陵廣場南沿規(guī)劃建設(shè)中的商業(yè)休閑中心14000多整體租售南門山南門山規(guī)劃中的商規(guī)劃中的商業(yè)步行街業(yè)步行街區(qū)1萬多重百大樓入住1萬多新世紀(jì)百貨入住中高檔綜合商場或?qū)�業(yè)商場中高檔中高檔售：租售價格二層2500元/；三層2300元/租售狀況未租售租：80元//月；一層15000元/；","p":{"h":21.412,"w":21.412,"x":511.2,"y":569.606,"z":514},"ps":{"_cover":true},"t":"word","r":[6]},{"c":"售：6500元/未租售已確定已確定42涪陵博宇帝都策劃案第43頁共88頁現(xiàn)實商業(yè)氛圍較差，預(yù)計前景較好綜合評價規(guī)劃中的商業(yè)休閑中規(guī)劃中的商步行街區(qū)，規(guī)劃中的商步行街心，大樓規(guī)劃設(shè)計屬區(qū)有很好發(fā)展前景，可以區(qū)，有很好發(fā)展前域一流，有較好的商業(yè)帶動周邊商業(yè)及相關(guān)景，可以帶動周邊基礎(chǔ)產(chǎn)業(yè)發(fā)展商業(yè)及相關(guān)產(chǎn)業(yè)發(fā)展（3）競爭分析①近期上市物業(yè)競爭分析以上商業(yè)物業(yè)在涪陵區(qū)正在規(guī)劃建設(shè)的物業(yè)中具有代表性，對于本案具有一定的影響，這其中包括競爭威脅，也包括市場機(jī)會。其中宏泰經(jīng)典和御座名邸都是初具規(guī)模的建筑，其步伐已經(jīng)走到了本案的前面，它們都在試圖通過某種合理的途徑來解決物業(yè)的租售問題，一旦它們找到理想的推廣方式，無疑會對本案構(gòu)成較大的威脅；還有在南門山轉(zhuǎn)盤旁有兩家商業(yè)物業(yè)，即將引入重百和新世紀(jì)兩個重慶商業(yè)巨頭的入住，并且離本案約400m，對于本案也存在著相當(dāng)?shù)耐�脅，至少本案不能采用同樣的業(yè)態(tài)定位即定位于百貨商場，這主要是因為：首先這兩大巨頭是重慶市的知名品牌，已經(jīng)在重慶市民中形成了良好的口碑，從這兩家商場在重慶的經(jīng)營業(yè)績就可知道，它們具有較強(qiáng)的市場競爭能力和應(yīng)變能力；其次，它們的經(jīng)營思路和機(jī)制也不是一般的商家所能具有的，在主城區(qū)，多家商場的倒43","p":{"h":14.525,"w":16.875,"x":782.58,"y":820.828,"z":216},"ps":{"_cover":true,"_enter":1},"t":"word","r":[5]}],"page":{"ph":893.25,"pw":1263.375,"iw":1194,"ih":822,"v":

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