҂(yng)ԓL(fng)Uo̎xcP(gun)ĕ߀бҪСһƪ˱x1000ֹp
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w(ni)վÑͶˣĽǶҎ(gu)L(fng)UһڴUN۵ĵƽ_ÑṩrֵнbxͬÑҪͬĮa(chn)ƷM㣬ߏesıUa(chn)ƷҲ˲ͬĵƥ]
ֵм(x)˼Ŀܰ˂ͶYL(fng)Uճ(jng)L(fng)U^鼚(x)ڝڵͶЌϣԾ(zhn)ƥÑϷsıUa(chn)ƷпɽbҲͬr^(qing)
҂?yu)ʲôҪUI(y)(w)
@_ʼ_ʼвֵ˼ĵط(dng)ȻٍXl(f)չI(y)(w)(chung)ɖ|rֵһƽˉ۶L(dng)@ԡU߾ơᵽUNǷ֎N磬tһN\@ľ
"",uU˵ĽǶȿ]ֻӋ؈ڶN"H",IuUһNH֮g؟(z)c(dn)(dng)?sh)wF(xin)N"",IuUһN"",IuUǞeU{Mһijһrgc
o(zi)orǸwF(xin)õĮa(chn)ƷҲǞؕI(xin)һUһN߾ơ(lin)W(wng)UI(y)(w)ĴһN߾ĠB(ti)_չI(y)(w)ϵĸҲδijһrwF(xin)
пԸھĵط
L(fng)Uܱ^ȫ棬^(x)srÑý(jng)(j)W(xu)еĸvyԶxһUtility function@еL(fng)UǷȱģ
1.еĿqualitativeargumentԵL(fng)UMڝڵͶˁvfã˵аMfҪԼӋ㲻ͬeı~ԼҪٱ~Ǻm]ж
UtilityFunction,ҪMӋǷdzߵĘ(bio)(zhn)Ҫ
2.ߵL(fng)U܃Hᘌ"",ǽQõ"M"L(fng)UL(fng)UϷǸߌӴεͬӵʲô(yng)ԓM(jn)utilityfunction˶ڸߌӴεڲͬӴεL(fng)
UҲǟo̶̵һȫw
3.ͬˣͬrεL(fng)UƫDzͬoB(ti)ģSrgθԼL(fng)UӋҲδڕ漰rεIntertemporal Utility Functionδ漰δ_xԽrgL(fng)Uƫø׃Ҳ_
^yԱ_x
Defining Utility function forprospective customers is by all means not a minor task.yҲǙC(j)҂ԶϤMԼy֪ԵUtilityfunction,Y(ji)ڬF(xin)AȫɱUˣ(jng)o(j)ˣͶ˶x
utility functionĕr(yng)UИI(y)δl(f)չһKdzęC(j)
UNƽ_ĵărֵ
˷ƵĵطҲ^@ôUƽ_ṩʲôӵărֵ䌍ѽ(jng)^L(fng)UܺܺȻҪڵͶԼM(jn)P(gun)ķÑvfҪ^ߡ
ðćLԇxһ£ƽ_ărֵڽÑÑԼδ֪ÑxyԼxutility function ,Լx]maximizeÑutility functionıUa(chn)Ʒhr(qing)ɵ
U˾M(jn)бUa(chn)Ʒƣ
ԴW(wng)j(lu) ؟(z)ăHތW(xu)(x)a(chn)(qun)}Ո(lin)ϵ҂rh